critical

In an earlier post, I put forth a checklist of things to think about before launching a business-oriented Web 2.0 effort (thanks, everyone).  Going to continue that discussion here and get down to some tactics.  In particular, going to look at a number of the things that one can do to help get a community on the path to critical mass and, more importantly, ongoing sustainability.

Recently I came across a customer, who was very adamant on making a cool looking homepage and putting all their promotions and one of the main lead generation links (sign-up for newsletter) only on the homepage.

The efforts at making its acquisitions of PeopleSoft, JD Edwards, and Siebel all play nice with Oracle applications has reached a halfway mark.

Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. It takes more ingenuity and commitment from the merchants to make their affiliate program successful and profitable.

Communication is the key to successful marketing whether it is traditional or not. It is a simple case of expressing the benefits of company products or services through advertising and convincing potential clients the superiority of your services over your competitors.

Patch Tuesday brings forth a sextet of security bulletins from our friends in Redmond, and users will want to get them in place quickly.

Many things with lead generation seem easier than they are. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.

According to Seattle PI, Microsoft needs its newly launched search products to be a success.