coverage

One in five senior American marketers polled said they had bought advertising in return for a news story about their company or product, according to a survey sponsored by PRWeek and Manning Selvage & Lee. The Marketing Management Survey, conducted annually in May, polled 252 chief marketing officers, VPs of marketing, marketing directors and managers about digital media and marketing ethics.

Google News has done a decent job of representing big stories, but when it came to local developments, your best bet was often to visit to some poorly designed and infrequently updated site owned by a nearby TV station.  Now that may no longer be the case, as Google News is getting local.

The latest revolution on the Web is social media. First dominated by teens and early adopters, the social web is branching out to include everyone, which makes Digg, StumbleUpon, Reddit, del.icio.us, and Netscape prime billboard real estate.

Murdok Articles: Murdok Videos:

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I’ve always thought it was kind of sad when local news networks try to cover national stories; they just don’t have the resources.  But when national news networks try to cover local stories, the problem can still apply.  The CNN site - a leader among national news sources - is going to see if it can avoid this issue while it increases local coverage. CNN Site Sees Value In Local Coverage

International news items created by McClatchy foreign correspondents will be added as 'Trusted Voices' to Yahoo News.