coupons

Google is able do a lot of things for businesses, including telling potential customers how to reach them.  Granted, it won’t tell potential customers why they should go to (or contact) those businesses, but Jennifer Laycock’s recent article on Google Coupons can clear up even that issue.

 Coupons found online are more often used by consumers with higher incomes according to a survey from PriceRunner.com

A small campaign aimed at bringing iced coffee drinkers to Starbucks in the afternoons and evenings backfired when their coupons quickly multiplied online.

Coupons can be a great way to promote, increase, and improve your business. They can be used to entice new customers, move hard-to-sell merchandise, "time-shift" your customers by getting them to come in during traditionally slow times, or as a stand-alone product when sold as gift certificates.