costly

One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls.

Affiliate Programs! They are the best thing that has come along since sliced bread. They single handedly give everyone a chance to get a piece of the Internet pie.

What marketing tools don't work for you? We ask this question when we welcome subscribers to our zine. Their answers are consistent: "We sent out a mailing and got no response," they may say. Or they tell us, "Our letters, postcards, or brochures failed."

You've just opened your credit card bill and attached to your statement you find a "convenience check" included. It may already be filled out with a dollar amount such as $300, $500, or even $1,000. Your mind fills with ideas of what you could buy with this "instant" money. A new summer wardrobe, a nice dinner and tickets to a concert, a weekend getaway.