copywriting

In day-to-day life, a person needn’t be Shakespeare to get his (or her) point across in writing.  As a matter of fact, it’s probably easier if a person isn’t Shakespeare.  But when writing for search engines, communication can be a little trickier, and so a session at SES San Jose highlighted some tips and strategies.

What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems.

Forget everything you've ever read, heard or seen about web marketing. Forget the marketing gurus and poo-bahs who tout the need for SEO (search engine optimized) text. The information upon which you've based your on-line marketing strategy is outdated. It is soooo last millennium.

While a handful of speakers at SES Chicago emphasized the importance of keyword placement in pages, a copywriter thinks it's the wrong approach.

Copywriting for search engine optimization can do more than enhance one's placement; it can help reinforce a brand and overcome negative comments made online about a company.

Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.

Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft.

Is your corporate Website battling poor positioning in Google and Yahoo! Search's "organic" search engine results.