conversions

In Part 1 of our series on Creating Good Copywriting For Conversions, we covered using stats and analytics to research and guide your efforts. In Part 2 we break down steps you can follow to help you develop a personal procedure to create effective copywriting.

Boost your online conversions with top tips from Google! From mobile optimization to A/B testing, learn effective strategies today.

In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics.

The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality, engaging, and usable content is becoming more important than ever. One part of a site's usability is the ease with which a user can find desired content. A common way to make this easier, is site search, which Google itself happily provides.

Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that's ok too. I don't think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward. Content and Reputation

Back in October, when Google offered some tips for the then-upcoming holiday season, they suggested using Google Checkout badges in your AdWords ads. They said that ads that do this have a 10% higher clickthrough rate than those that don't.

We're quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it's time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.

StumbleUpon has been around a while, and if you're like 5 million others, you understand what an addictive, stimulus-response type network it really is. But like with other social networks such as Digg, Twitter, or Facebook, many marketers are still at a loss for how to make the most of it.