conversion

Google announced today that in the coming months, they will be updating the AdWords conversion tracking metrics in the new AdWords interface, and other account management platforms like AdWords Editor and the AdWords API.

Skype has introduced a new feature that converts voicemail to text via speech technology firm SpinVox. SpinVox converts voice messages to text in English, Spanish, French, and German. The messages are sent by Skype as an SMS text directly to a mobile phone for users to read.

Business owners know the importance of converting visitors to buyers. However, buyers aren't in a hurry to convert; when they do, it usually means gaining a loyal customer.

Welcome to step nine in this ten part SEO series. The ten parts of the SEO process we will be covering are:

Google has ideas for advertisers who want to capitalize on cost-per-acquisition (CPA) through the AdWords bidding process.

I have a few quick notes of things I wanted to mention before I dive into more discussion of Form Abandonment and Conversion Funnels. With the new year kicking off I have a whole raft of interesting speaking gigs coming up. This Thursday I’m going to be back in San Diego speaking at SemDirector’s (I guess I should now say Covario since they have changed their name) InflectionPoint 2008 Conference.

The AdWords tool automatically adjusts one's CPC bids up to a maximum CPA to find the most optimal bids for an ad auction.

Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.