conversational

What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style. Try the tips I've outlined below if you're trying to write copy. (Or dialog for a script, or a novel, for that matter.) If you initially find writing in a casual conversational style difficult, relax. You can do it. It's just a matter of getting the hang of it. Write as you speak, with the redundancies, which we all use in conversation, chopped out.