consumer

This consumer review thing may need to be rethought. Like just about everything else that came out of the Web 2.0 movement, customer reviews of businesses are huge targets for abuse.

Consumer Reports publisher Consumers Union has acquired Consumerist.com from Nick Denton's Gawker Media. Consumerist.com will operate independently of Consumer Reports publications, and will reside under a new non-profit entity called Consumer Media LLC.

A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items. Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were:

comScore, Inc. (NASDAQ: SCOR), today released its monthly analysis of U.S. consumer activity at top online properties for December 2007 from the comScore Media Metrix service.Yahoo!

Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.

Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0.

44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.

Following up on the theme of the rewiring of our brains, is the internet making us smarter consumers as well? There certainly seems to be evidence pointing in that direction.