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components
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Six components of a good e-commerce site
Many of your competitors are already doing business through the Internet. You read that yearly growth rate of e-commerce is over 25 percent. E-commerce segment for the businesses that sells to other businesses or B2B, as it is called, is escalating even in a better pace. Naturally, at one point, you too decide that you need to have a piece of this action! But, what are the main characteristics of a good e-commerce site that you must consider even before you build one?
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Brand Valuation: The Seven Components of Brand Strength
The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand. Reflect on these seven points and you should get a better sense of the strength of your own brand, as well as some ideas on how to move forward
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The 12 Components of a Winning Proposal
As many as 8 and sometimes 9 in 10 proposals that come across my desk are doing nothing but contributing to the killing of trees.