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What do you do if you are a known search engine marketer who doesn't shy away from ruffling feathers of the search engine optimization...

Fuel prices continued to climb back up as traders charged like bulls in Spain, driving prices for light sweet crude on the August contract in New York hit $61.25 before settling at $60.62 for the evening. Surprisingly enough, traders suspect U.S. inventories may be down somewhat when the EIA makes its announcement in the morning.

Light sweet crude continues to look to the sky as the price per barrel climbed beyond $56 mark in mid morning trades. The price stayed above $56 for a fair portion of yesterday. OPEC pushed their official ceiling and said they will consider producing more in the coming months. Oil prices continue to climb so what happens now?