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We're quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it's time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.

Online video ads are not as popular as perceived with only 11 percent of consumers saying they were likely to click on video ads, according to a new study from iPerceptions.Simple text ads were found to be the most likely to receive clicks with 25 percent of consumers doing so, followed by display ads at 20 percent and banner ads at 12 percent.The only people who seem to be engaged by video ads are young people under the age of 25, a group that accounts for nearly one-third of the video-ad viewing audience.

Advertising clients who feed Google's revenue machine may not always know the difference between an illicit click and one that's outright fraudulent. Google wants them to understand which is which.

ComScore's James Lamberti reveals the new Google truth: Universal Search means fewer paid clicks.Google's latest mission is fairly clear: Reduce the number of clicks while increasing the value of clicks remaining. At first glance it appears disastrous for marketers. Less real estate on which advertise and higher premiums on the space available equals CPC inflation.

Disappointed investors drove shares of Google down 3 percent yesterday amid flat ad click growth, but Wall Street may have to take a longer term view of the search ad company.

Webmasters might be forgiven if they didn't notice the option to opt their ad campaigns out of Google's AdSense for Domains.

Google investors are still at the table eating their losses after comScore's report that paid click revenues were flat in the month of January. Impending recession was the chief suspect among speculators, but nobody finds any real support for that. More astute observers noticed that revenue flattened very soon after webmasters began reporting on decreases in AdSense earnings.

Almost a year ago, I went on (at length) about how there was more to online marketing than that final deal-closing click-through. I (loftily and windily) talked of being there for the consumer's journey and looking to understand how a customer arrived at that final decision.