clever

iPrint sends actors dressed as ancient Roman soldiers into downtown San Francisco to get attention and hype the company's latest offer. Evite's CEO wanders the financial district handing out thousands of brightly colored pens emblazoned with the company logo.

Let's talk sticky. Yes, sticky. Not the kind of sticky that happens to your fingers after you've eaten cotton candy or barbecue ribs. I'm talking about having a sticky site. This kind of sticky means you're getting plenty of repeat visitors.

1. Divide your price over a period of time to make it sound less. Offer a payment plan or show the per day price. For example, "Only 33 cents per day!"