challenges

"We used to joke about Google helping you find your keys," said Google's vice president of search products and user experience, Marissa Mayer, during a Googleplex webcast this afternoon. Mayer was referring to the various advances Google is making in localized search products.

Meet the Web Analytics Players: Vendors from major web analytics services each cover different metrics challenges plus answer questions about measuring success and their tools in general. Moderator: Frank Watson, Head Search Marketing, FXCM Speakers: Chris Knoch, Principal Consultant, Omniture, Inc, Thomas Grant, Director - Internet Marketing Solutions, Unica Corporation, Kristen Nomura, Sr. Account Manager, Google Analytics.

The evening keynote panel from BlogWorld talked about the challenges their firms face, and how this might reflect on the general blogging world.

I'm here at the MarketingSherpa B2B Demand Generation Summit in Boston. The opening session was by Sean Donahue, Senior Editor for B-to-B Marketing at MarketingSherpa. In it, he shared the top five challenges faced by B2B marketers. I was especially intrigued by challenges 3, 4, and 5. 1. The Growing Committee

Amazon.com has launched a public beta of "Amazon MP3," a new digital download store with DRM free music.

Two years may be too long to keep search information without some kind of justification, according to the European Union.

The Interactive Advertising Bureau is challenging two top online measurement firms comScore, Inc and Nielsen//NetRatings to agree to a third-party audit of their measurement processes.

Search engine marketers rely heavily on website metrics to determine what adjustments need to be made to advertising campaigns in order to increase time on site and conversion. Google has offered free analytical tools to webmasters for some time, but now site owners are starting to take notice of the new measurement tools contained within Yahoo’s Project Panama.