capture

All online businesses are nothing more than lead capturing machines. They capture traffic from search engines and links from other sources and turn that traffic into leads which turn into sales of products and services being sold on their sites.

One morning, you go into your mailbox and discover there's an envelope waiting for you. You bring the package into your living room, tear open the envelope, pull out what's inside, put on your reading glasses (if you wear any), unfold the letter and begin to read the contents.

One of the secrets to a successful online home based business is capturing your visitors' email address so you can contact them again and again. The most effective way to capture email addresses is by offering a free newsletter, free email course or free ebook. For affiliates, capturing the email address is a bit more difficult, but certainly no less important. If you resell products or services on your web site this is done through affiliate links. Quite often your visitor comes to your site, clicks an affiliate link and leaves; perhaps never to return again. You MISS capturing the email address!

One of the problems you face when marketing your product on the Internet is that the whole transaction is based on trust and proving value. Your web site plays the crucial role of presenting what you are about, why clients need you, how you can help them, and to build trust.

Here's an exciting pop-up tactic that can literally boost the no. of opt-ins from your existing traffic. In fact the first one to use this tactic is by the very successful list management/autoresponder tool - OptinLightning.