campaigns

An ad that suffers from a low quality score doesn’t do anyone much good, so speakers at SES San Jose 2007 addressed the matter in a session titled “Ads In A Quality Score World.”

Forget the CNN/YouTube debates (which was only watched by 2.6 million viewers anyway).  The real milestone of new media changing the face of politics has already happened.  We are deep in an historic shift in the way elections are run, driven entirely by advancements in sharing information.  But to understand where we are, we have to take a look at how we got here.

Peter Fleischer serves as Google’s global privacy counsel, but he may also have had a role in writing the dress code.  At any rate, the man apparently loathes ties - he wrote a letter to the Financial Times saying as much.

Yes, yes, I know. If you hear the word “iPhone” again, you’re going to puke. Whether you are an Apple hater or an Apple lover, one thing is clear - iPhone will have an impact on the way people use the Internet on the go. So even if you are not a gadget freak, you should at least be interested in how the release of iPhone will impact your online advertising campaigns. So how might the iPhone affect your online marketing efforts? In a few ways:

Marketers who have experience creating viral campaigns favor microsites, games and video clips according to Marketing Sherpa's "2007 Viral Marketing Survey."

Google is holding lectures giving tips to political and advocacy group consultants, showing them how to better use all of Google’s services in managing their messages. According to the Los Angeles Times, Google packed 80 consultants into a lecture hall earlier this month, and conducted an hourlong seminar showing:

Link bait and viral marketing took the stage once again at the Search Engine Strategies Conference in Chicago, presented by veterans of a new frontier. Their presentation reiterated a theme of first creating for the audience, holding on for the ride, and making the most of what comes next.

During the 2006 Las Vegas PubCon, the catch phrase of the week was linkbait. The idea is to create compelling enough content that...