budgets

The worldwide TV advertising market is expected to see sluggish growth to 2009 but will see a rebound, mainly online, from 2010 to 2012 as TV audiences fragment and online advertising continues to grab a bigger share of marketing budgets, according to Screen Digest.

Among the analysis of Yahoo's new search marketing system by Reprise Media came the revelation that smaller monthly spenders have seen cost per click prices rise.

The food and beverage industry is the leader in the U.S. consumer packaged goods (CPG) when it comes to online advertising, but they only put 2.1 percent of their total $8.7 billion advertising budget online in 2006.

I came across some awesome benchmark data about B2B marketing budgets, courtesy of SiriusDecisions. (If you are not familiar with SiriusDecisions, you should be -- they are doing some of the best research available on B2B marketing and sales.)

First the bad news As businesses "down size," "right size, " merge or are acquired, jobs are lost. So, if you're worried about your future, you're not alone. With today's business climate the way it is, I know many marketing and communications professionals who have had severe budget cuts, run understaffed departments, or fear being let go during the next wave of cutbacks.

A report introduced in 2001 stated that 8.2 million Americans owed more money than they were worth. Simply stated, people just do not understand basic financial principles. This unfortunate epidemic is the result of inadequate training of finances in the home.

This article is for those families that have sat down at a desk or the kitchen table time after time trying to develop a family budget that they can live with.