bringing

 

It's funny, it's so easy these days to become enamored and enthusiastic about a "web project" that you tend to quickly underestimate its technical plausibility. For this I blame you, web 2.0.

After yesterday's post about the 10 Great Resources regarding Bringing SEO In House got me thinking, wouldn't it be useful if I got insight from some of the Top In House SEOs (amongst other Industry professionals)? I asked a few SEO Experts the same 2 questions: 1) What is the biggest advantage for an organization to bring Search Marketing In-house? 2) What is the biggest challenge in accomplishing a transformation to In-house SEO?

Bringing SEO In house is quickly becoming one of the hottest topics across the Industry. With businesses looking to cut down on marketing budgets and wanting to expand on preexisting In House teams it will be difficult for traditional SEM Firms to continually offer the same services (at the same premiums) as they have been in the past. Businesses are looking to strengthen their relationships with their online marketing departments and what better way to do this then removing the 3rd Party SEM firm out of the picture.

For retail people, for many small business owners, they have a vision of the web site that they really hope to see, but have problems then translating from their vision to the details that technical folks need so that the vision can be realized.

You're a professional - either a doctor, or a dentist, or an artist. Maybe you're an independent sales person who works on commission, or a speaker who must sell yourself.

The keynote by Google co-founder Larry Page at CES 2006 will unveil video purchase options and a new downloadable software pack from the company.

You've watched your web site grow, gain a higher PR, and more incoming links. Your ranking has steadily increased for keywords that relate to the product or service your site is selling, until finally you reach number one.