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So the past week of memetic searches ain't all that exciting; it's down right vanilla: political self-congratulatory lollapalooza-esque barny-fied elitism, in a vanilla nutshell. We'll call it an accounting of what's on the mind of the search world, and expect an up-tick in excitement when Paris Hilton takes it over next week, once more of the world learns of her latest indecent lapse of judgment.

There are two reasons why it is desirable to do so.

If you need evidence of the relationship between how employees feel about their employer - part of the way of looking at employee engagement' - and the company's financial performance, the Financial Times has a case study feature that illustrates that relationship.

If you can't measure it you can't manage it.

SEO is not a guessing game - metrics tell all.

In today's increasingly global marketplace, companies are forced to set themselves apart from a sea of look-alikes and, as many CEOs are finding out, perhaps the most effective way to do this is through corporate team training events.

On Wall Street, financial investors speak of CEOs improving their companies' "top line" by increasing sales volume or their "bottom line" by reducing their expenses to expand the margins from their current sales volume.

I hate to sound like one of those cheesy get-rich-quick commercials, but this week I am going to let you in on a little secret that is so powerful that it will immediately change the way you do business.