boosting

The search advertising company has contended its practice of scanning books and presenting snippets of text would help drive interest and sales of books people might not find normally, and it is starting to look like Google was correct.

The last time I checked, which is to say, yesterday, the average open rate for an email donor newsletter was 37%.

Blog traffic in general, and business blog traffic in particular, is usually lower on the weekends.

The Web-based reality show will do more than give someone a shot at running a record label.

Who are you, really? And why should I trust you? Without face-to-face contact or a trusted intermediary who has vouched for you, visitors to your web site often have these two questions paramount in their minds when considering doing business with you. Use these five elements to boost your perceived trustworthiness and coax possible customers to step forward and buy.

Successful webmasters and marketers agree: words rule the web!

The reality of online marketing is getting harsher every day. Ad prices are up, conversion is down. Visitors don't buy. Pay per click bids are insane but only the top ten advertisers in each category care. The rest get barely any traffic at all.

Discover strategies to maximize returns on your investment in people, from smart training to incentivizing performance and continuous assessment.