blunders

After three deadline blunders, Nortel finally completed a restatement of 2001 to 2003 results.

Effective communication skills are essential to successful business development. Yet they're often under-emphasized and sometimes completely ignored.

We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.

One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that one product as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal. So let's look at some common mistakes and omissions for a sales letter site.

The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message, make sure the message itself doesn't get lost in the mix.

It's hard enough to bring people to your little corner of cyberspace, and once they're there, you have just a few brief seconds to catch their attention.