blogging

While blogs are now considered mainstream with more businesses using them to get their message out, just how are they building buzz online?  The SES session "Blogging For Business" has the answers.

Ariannna Huffington, the renowned blogger and founder of the Huffington Post, who once campaigned against the Terminator for Governor of California, appeared on the Daily Show with Jon Stewart last Wednesday to talk about cheese, blogging, and the new Huffington Post Complete Guide to Blogging book.

Wired has posted an already-controversial article about how blogs are "so 2004", and how services like Twitter, Facebook, and Flickr even are here to replace them. Writer Paul Boutin says:Thinking about launching your own blog? Here's some friendly advice: Don't. And if you've already got one, pull the plug.

Barry Schwartz posted something of a rant at Search Engine Roundtable after an unnamed blogger attacked the site's live blogging coverage of PubCon:

The truth is controlling everybody else’s message was never really an option, internally or externally. A company’s narrative always was and still is property of that company and can produce literature reinforcing that narrative; the whispers, the rumors, the melodrama belong to employees. And now they have blogs, Twitter, you name it, and the narrative developing internally is very often at odds with the overarching corporate vision. In the Great Transparency Panic of this new decade, the disparity has been viewed as a bad thing.

Technorati’s State of the Blogosphere is being released this week, one segment each day.

Perhaps you're part of an organization that needs to hire a blogger.  Or perhaps you're an unattached blogger who wants to connect with a real corporation.  Either way, speakers at the BlogWorld Expo covered important basics during a session called "How To Hire A Professional Blogger For Your Business."

File this one under U for "Uh, Wow, Okay." Before you do that, here's a summary of a Washington Post editorial entitled "If Everyone's Talking, Who Will Listen?":