bidding

The big prize, a slice of spectrum covering the US, has stalled at a bid of $4.29 billion, under the Federal Communication Commission's reserve price of $4.6 billion.

AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence, for the advertiser with less time and/or fewer resources, the option puts AdWords management on Google's shoulders.

Don Dodge, who works at Microsoft, offers up some interesting analysis of Google and Microsoft’s acquisition strategy. Not saying I agree with it, but it does make for fun Sunday-morning reading.

All sponsored search listings are created equal, or so decrees Brandt Dainow, CEO of ThinkMetrics and Internet ad veteran, after reviewing click-through trends over the past three years. In a nutshell, you can start saving money by not bidding on that top spot. Others, like Enquiro's Gord Hotchkiss, aren't convinced.

Question : When doing SEM with Azoogle Ads or CJ, do you think it's a waste of money to bid for anything lower than the top few spots in sponsored search?

Yahoo's Search Marketing will make some changes to the information made available to its clients, as they announce alterations to the Manage Bids pages during the transition to its new paid search service.

This change has been forthcoming for some time now.

While bidding war tactics are intriguing to learn about, the costs of engaging in bidding wars are high, and these costs extend beyond the extra money marketers must pay to the search engines to engage in them.