beyond

When looking at the difference between a profitable business model and an unprofitable one you really need to look at the math. I recently ran many graphic ads that I bought through Google on a CPM site targeting basis. Here is a look at one campaign:

Just about everyone has an opinion on what Google is and where they are going. A recent interview with Google CEO Eric Schmidt with Wired reveals what he thinks Google is and what the future holds for the company.

There’s a lot more to search engine marketing than examining the pros and cons of all the hot new Google AdWords services. 

Topix went beyond aggregation today by launching the ability for local news readers to post or comment upon stories.  CEO Rich Skrenta describes the business model transformation where they took more risk to turn SEO attention into participation -- sharing control to create value.

In my last article I wrote about how search marketing is currently like a giant popularity contest. This begs the question of what’s going to come next as Google’s and the other engines’ algorithms keep evolving and take into account more and more data. What will this mean for search marketers?

The CeBIT technology fair in Hanover, Germany, started last week and runs until March 21. CeBIT is the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work.

In marketing, with few exceptions, there's no umbrella or blanket model that can be applied. Even if Coca-Cola's omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.

Last week, Nandor Fejer and Alison McNeill attended the Back to the Future - Beyond Web 2.0 event in Silicon Valley while I attended DEMO 07. Moderator: Jeremiah Owyang, Director of Corporate Media Strategy at Podtech.net