behavioral

Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers' comfort level with the concept is going up.

British Telecom began some ISP-based behavioral ad targeting testing today. Before privacy enthusiasts freak out, it's on an opt-in basis...so far. "Around 10,000 customers will be invited to opt in to the trial when they commence their browsing session. We will issue invitations at random," said British Telecom.

Any ad server can drop an advertisement in front of an Internet user, but AlmondNet wants that opportunity to be relevant as well as timely.

Yahoo has signed a deal with Wal-Mart under which Yahoo will start selling display advertising on Wal-Mart.

Since not every single one gets clicked on, Google's ads might be considered less than perfect.  A new patent application would make behavioral targeting a central part of improving them.

Online advertisers using behavioral targeting to find their audience attracted the attention of the Federal Trade Commission, who have called for principles of self-regulation for that type of marketing.

Privacy is Only Part of the ProblemBehavioral targeting (BT) has been around since the first dotcom days. In late 2007 it rose to fame again thanks to a few big promoters like Facebook; and in early 2008 it ignited a firestorm of debate that continues to unfold before us each day. But what is it, what does it claim to do and why the surrounding debate?

One New York assemblyman, Richard L. Brodsky, has drafted a bill that would make it a crime — punishable by a fine to be determined — for certain Web companies to use personal information about consumers for advertising without their consent. There are essentially two main things in this bill