Monday, January 13, 2025
Tag:

banner

Blogs Trusted More Than Search, Banner, and Text

Consumer-generated content is by far a more trusted form of advertising worldwide than search engine ads, banner ads, or text ads, according to Nielsen, and is trusted almost as much as physical word-of-mouth.

Banner Blindness Beyond the Banner

When looking at the difference between a profitable business model and an unprofitable one you really need to look at the math. I recently ran many graphic ads that I bought through Google on a CPM site targeting basis. Here is a look at one campaign:

YouTube Goes Retro With Banner Ads And Pop-Ups

When Google bought YouTube, the second question people asked (after "what about the copyright nightmare?) was about how Google planned to introduce advertising into a pure video vacuum. YouTubers have never been keen on being sold anything, not even Paris Hilton.

Banner Ad Success and Contextual Improvement

Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads saw a 249% increase click-through rate increase after a corresponding banner campaign was run.

Study: Web Users Blind to Banner Ads

ClickZ looks at a new study from the Nielsen/Norman Group which finds internet users still suffer from "banner blindness"; the condition that rich media advertisers find most annoying.

Flickr to Get Contextual Nikon Banner Ads

Nikon has struck a deal with Flickr to place Nikon branding on the site, including small logos next to photos that were taken with their cameras.

How To Make Use Of Cheap Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories.

Banner Advertising’s Effectiveness As A Marketing Tool

Do you expect your same banner ad used in print and on TV to draw the same attention online?
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