autoresponders

"Free Autoresponders!" It sounds to good to be true. But is this the right option for You and Your Home Business?

From time to time, we find ourselves mildly amazed by the fact that some aspiring Internet business people are attempting to conduct daily business without the aid of a simple autoreponse system. Now, many types of online business contact and communication should still be done by personal email. In those cases where specific issues need to be addressed, a hand drafted message is the only answer. It also serves as a demonstration of respect and appreciation toward the recipient.

What every small business operator always lacks is time. Sometimes lack of time leads to inefficiency, what in its turn, leads to business failure even if you have plenty of financial resources.

At some point early in the growth of every budding cyber business, the owner realizes that his success is - to some extent - limited by how fast he can answer the email. I certainly did. I would get hundreds of requests for free reports I offered, or for price lists. Even using Eudora Pro to filter email on related topics into specific folders I discovered that inevitably an email or two slipped through every day.

Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and email on demand. They were derived from the very popular fax on demand and designed to automatically respond to any email message sent to it with an automatic response.

"Save Time and Money Building Your Leads On Auto-Pilot" A never ending stream of new customer leads is essential to any home-based business' success. Creating this flow of leads is as easy as writing a useful report or series dealing with your particular niche. Post this report to a sequential autoresponder, then promote your "free course", (etc.), to your target audience.

Three Letter Autoresponder Follow-up A woman told me this week, "Your advertising is wasted if you don't follow-up on your leads." Her solution is to use a multiple autoresponder that sends her prospects a new sales message very few days.

Running a contest for your e-zine subscribers or web site visitors is one way you can generate interest and give more exposure for products or services you want to promote. A contest could be as simple as spotting a word or a set of words within an e-zine's issue or searching for a graphic on a site. A contest can run for one issue, or it can last for a month or more. If you plan to run a contest, make sure you have a "contest management response system" in place. This could be as simple as an automated e-mail receipt to let your participants know their entry has been received. Run a contest that asks your participants to send their responses to specific e-mail addresses. Then create an automated receipt confirmation for each account.