audiences

When it comes to online television, American companies and programs are what we tend to discuss.  Research shows that online television is extremely popular in Europe, however, and so Europeans could drive the next wave of advertising trends.

You might think that the trick to good speaking is speaking well. Being confident. Having interesting content. And all that.

Advertisers are always looking for ways to expand their grasp. One venue now coming into its own is Internet video. The content offerings are starting to grow dramatically from a variety of places. Internet video could very well be the place to bring all the ad techniques for the Internet together in one great package.

Try a blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives?

To create a salable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about.

In the world of web site development, there is a popular pastime and it’s not baseball. It’s the inevitable debate that arises regarding the content of a web site. Prior to cognitive maps and paper-based prototypes, there is the traditional imbroglio: “The client wants this feature on the site,” or “the marketing department thinks that this would be a cool function.” Within the project team, everyone has an opinion. What’s missing from the debate? It’s not what – it’s whom: The Audience.

Do you think of everyone in your audiences as being the same, or do you think of them as members of diverse groups? I once had a confusing semester in business school (actually most of them were confusing to me, but this one more so than the others) when I took courses in accounting and finance at the same time. Before starting, I thought of them as being much the same: number- driven exercises.