audience

YouTube has just launched a new engagement product for YouTube Brand Channels called the YouTube Mosaic. What it does is present an image covering nearly the entire screen of a channel, and it is made up of colors and shapes from a bunch of individual videos. "The idea is that users no longer just browse on a company's channel, but they can also actively experience the brand in new and exciting ways, which could lead them to identify more strongly with it," Victoria Katsarou of YouTube Communications tells Murdok.

Nearly 16 million people in the U.K. visited a newspaper web site in March, representing a 43-percent reach of the country's online population, according to comScore.

Twitter has more than quadrupled its total audience over the last two months according to new data from comScore. Everybody knows that Twitter has been growing ridiculously, but this growth is astounding. Compete data even showed that Twitter had surpassed the New York Times and Wall Street Journal sites in unique visitors. Here is the graph on that:

Getting someone's attention can be difficult these days; people have so many interests and so little time that convincing them to swing by a website can count as a real victory.  Unfortunately for Twitter, it's also important to keep people around, and in this respect, statistics indicate that the micro-blogging service is failing rather miserably.

Building your brand using social media is one way to reach an audience on a limited marketing budget. The session "Content Marketing Strategies: How to Leverage Social Media to Exponentially Grow Your Audience and Bottom Line," offered tips on enhancing your online presence.

The U.S. Hispanic online population reached a record 20.3 million users in February 2009, representing 11 percent of the total U.S. online market, according to comScore. During the past year, the growth of the U.S. Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages viewed, as Hispanic online adoption and engagement accelerated.

The development may not be big in a YouTube sense, but News Corp and NBC Universal are bound to be pleased.  Hulu, their online video site, has sealed deals with Break.com, BuddyTV.com, Flixster.com, MyYearbook.com, TV.com, TVGuide.com, and Zap2it.com.

An online prank to write-in the Rick Astley song 'Never Gonna Give You Up' as a sing-along tune in Shea Stadium may be undone by the Mets.