attract

 “psst… Hey buddy, ya wanna chant a mantra?” I have a simple three word mantra that cuts to the heart of successful website promotion. If you are ever asked to describe the essence of digital marketing in three words, use these ones. Attract, Retain, Convert.

Newspaper Web sites received more than 66.4 million unique visitors on average (40.7 percent of all Internet users) in the first quarter of 2008, a record number that is a 12.3 percent increase over the same period a year ago, according to an analysis from Nielsen Online for the Newspaper Association of America (NAA).

A recent study from comScore on the global traffic to online properties in the U.K. found that online traffic coming from outside the U.K. outnumbered the domestic visitors to the BBC, The Guardian, The Telegraph, The Times and The Daily Mail.

During the third quarter of 2007, consumer packaged goods (CPG) brand sites brought in a total of 66 million U.S. visitors, an increase of 10 percent over the same period last year, according to comScore.

 Coupons found online are more often used by consumers with higher incomes according to a survey from PriceRunner.com

Newspaper Web sites are doing well and their audience is growing at close to twice the rate of the overall online audience, according to new data from the Newspaper Association of America.

Dear Kalena...

comScore has released a study detailing the habits of online consumers that own digital music players. The devices range from MP3 players to iPods and Microsoft's new Zune music player.