attention

Which adwords topics got the most attention in 2007? Here’s my top 5 list. What have I missed and what will be important in 2008?

The report from Ad Age published recently, reveals some eye-popping facts and figures about search marketing.

Compared to murder, malware isn’t so bad.  It’s not exactly good, though, and in a development that can’t please Google, it’s been connected to DoubleClick.

Some Things Only Spread Because Who is Behind Them I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results...because one channel has attention while the other does not.

WebmasterWorld recently had another debate on which is more important: links or content. But the debate is flawed. Links or content alone are just one type of asset. You might be able to profit from either for a while, but ultimately the real measure of relevancy and staying power is attention.

Behaviorally targeted ads outperform contextual ads by as much as 22 percent in some categories; according to a new study from Revenue Science conducted by JupiterResearch.

It could be an act of misdirection - “here, watch the funny man while we fire you one by one!” - but things nonetheless took a lighthearted turn at Yahoo when Peter Koechley, Managing Editor of The Onion, came to visit.

Candidates for the 2008 Presidential election have been vying for the attention of Internet users, with Barack Obama and Mitt Romney gaining the most.