anyway

SEO is short for search engine optimization. I can almost hear the yawns already as you roll your eyes with boredom.

I spend a lot of time emailing with online business owners. Since that's my specialty, I find a lot of people asking me questions about my success. What amazes me is that many of those people are asking the wrong questions!

Spam Filters. Most of us know we need one. Some of us know we need a better one, but how many stop to think what actually makes a good spam filter in the first place?

You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to the success of their department, division or subsidiary.

If you're going to apply the principles of Guerrilla P.R. to the age of the Internet, you have to know something about Guerrilla P.R. itself. in case you have not worn out a copy of Guerrilla P.R. or have forgotten some of the finer points since that book was published in 1993, let's take a fresh look at the concept. After all, the world has changed.

For years we've been enamored with technology. Do you even remember how you worked without email? Or the internet? We've gotten so accustomed to using technology as part of our daily business practice, that we seem to focus on it as a solution rather than a business tool.

It's often said that there are two types of managers: those who manage things and those who manage people. And a great divide of misunderstanding lies between them, rarely to be crossed or reconciled.

The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count "hits" in different ways. If someone visits a page on your site doesn't mean that they read it completely.