anchor

Branding vs Naming Many people say that the name of a website should be original. It should convey some sense of branding unlike any other site. They say your name should not be generic.

Google/Yahoo bombing is the practice of placing terms you want a given page to rank for in anchor text that links to that page. Huh? Ok, here's an example: if I wanted this page to rank highly for the term "President of the Internet" I'd create a link like this: President of the Internet and have all my friends and friendly readers post that link and text on their sites.

If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase "optimization of anchor text". This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

For quite some time, it has been a well known fact that in order to rank well with the search engines, a page must have a large number of inbound links (link popularity). However, a not so well known fact is that the wording of those links (the link anchor text) is also very important. In fact, there are strong indications that search engines are nowadays paying a great deal of attention to the anchor text of the links pointing to your site.

Ten strategies to elevate your online business. From leveraging affiliate programs to crafting a PR page, learn how to outpace competitors.