analyzing

The Customer Analysis section of the business plan assesses the customer segments that the company serves.

As web promotion grows more and more popular everyday, so does over analyzing your stats, rankings, page rank, popularity rank, etc. We are all caught up in an analyzing funnel that seems to have no end in sight.

Congratulations! Your hard work and persistence in optimizing your pages have resulted in a dramatic increase in traffic to your site, which is just what you wanted.

It used to be that increasing Web site traffic exponentially was the mark of success in search engine marketing (SEM). Today, that isn't enough. Advertisers want to see an increase in conversions, requiring more accountability from marketing campaigns.

Who is visiting your Web site? What browsers do they use? Where do they go in the site? What pages do they look at? Your Web server log files contain the answers to these questions and more. Once you start using your server log information, you'll wonder how you ever got along without it.

Once your site is indexed, analyzing your logs becomes extremely important. There is a wealth of information just waiting for you to use. Now this presumes you have logs which you can analyze. If you don't, there are sites which offer free site tracking and you can find them if you do a search.