analytics

Here are some popular Google Analytics alternatives along with their pros and cons.

To achieve success with a website, several key strategies should be implemented. Here are some essential strategies that can contribute to the success of a website.

Omniture and comScore have formed a partnership aimed at providing advertisers and publishers with a more comprehensive view of online data. The partnership will combine Omniture's method of analyzing web traffic by looking at data collected by servers with comScore's panel based audience measurement. Previously the two methodologies had different objectives and used contrasting data collection technologies, resulting in metrics that caused confusion among publishers and advertisers.

Google has released some new features for the Google Analytics API, including event tracking, navigational data, and increased filter length. The company says these features were prioritized based on feedback from users, with event tracking being the most requested feature. Event tracking allows users to measure the number of user interactions with a site. You can track things like the total number of times a white paper is downloaded, the length of time it takes to load a video, the number of validation errors users get when filling out a form, etc.

Omniture, one of the biggest names in web analytics, is being acquired by Adobe, in a transaction valued at $1.8 billion. Adobe will commence a tender offer to acquire all Ominture outstanding stock for $21.50 per share in cash.

You may recall Feras Alhlou, who chatted with Murdok earlier this year after contributing a guest post to Google's Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.

TweetMeme didn't take the launch of Retweet.com lightly. As the new entity comes in to step right on their toes, TweetMeme points to some solid numbers, a list of differentiating features, and announces an upcoming analytics package.

This week Google unveiled the Data Feed Query Explorer for the Google Analytics Data Export API. This was essentially created to help users get a grasp on what can be done with the API.