analysis

I suppose the best way to look at a list of popular search queries is from a kind of Taoist it-is-what-it-is perspective. Trying to find meaning in the collective conscience could drive one batty, especially if you’re the judge and despair type.

First, let’s tackle competitive analysis. As an entrepreneur, you're no doubt familiar with some of the conventional wisdom about how to handle competitors. Do your research. Check public records and disclosures about big name firms in your industry. Assess your goals, branding plans, and future efforts in the context of the presumptive goals of your industry rivals. Understand why customers choose competitors over your firm -- both why they like your rivals and why they refuse to work with you.

"Numbers without context are just numbers," according to Matt Bailey, the founder of Site Logic Marketing.  So in a session titled "Web Analytics," Bailey walked an audience through what they need to know about their sites and statistics.

Welcome to step eight in this ten part SEO series. The ten parts of the SEO process we will be covering are:

comScore, Inc. (NASDAQ: SCOR), today released its monthly analysis of U.S. consumer activity at top online properties for December 2007 from the comScore Media Metrix service.Yahoo!

Inside AdWords introduces the Quality Score Keyword Analysis Service which will help advertisers provide more information about the Quality Score for their keywords.

The vagaries of keyword Quality Scores for AdWords have caused advertisers to ask for more information from Google.

What Is Eye Tracking?