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If you are involved in any small or home-based business, the secrets of success discovered over a century ago by an Italian economist, Vilfredo Pareto, will skyrocket your sales and profits.

1. Find a strategic business partner. Look for ones that have the same objective. You can trade leads, share marketing info, sell package deals, etc.

A number of years ago, I was asked to bid on a very large training contract. I assumed, as there were lots of good consultant/trainers running around, that I was in a very competitive situation and therefore, the only thing that mattered to the customer was the price. Thus, I decided I would lower my already low asking price by 25 percent in order to make sure I would have a fighting chance to land this job. The first order of business was to go to the city where the corporate headquarters was located and meet with the corporate staff that had the authority to hire me.

Marketing on a budget is tough. This is a universal truth that all small business owners face.

Psychology and Science are formidable and innovative forces taking the business world by storm. And you can benefit enormously from these forgotten secrets, once the preserve of a powerful elite. The psychology of negotiation

Almost everybody promotes affiliate programs these days more than ever. Even the 'gurus' use them to generate multiple income streams along with their own business. I'll show you exactly how I generate INCOME marketing affiliate programs and how you can do the same even if you don't have your own Web Site or Newsletter. The following tactics can apply to any kind of affiliate program.

1. Think of ways to get your site or business on the the news. You could sponsor a fundraiser, break a world record, hold a major event, etc.

1. Sell your products at a wholesale price to retail web sites. You could sell them individually or in bulk.