Algorithms

An in-depth recap of Danny Sullivan's interview with Google CEO, Eric Schmidt, discussing search data sensitivity, partnerships, and Google's future directions.

Search engine specialists use to spend inordinate amounts of time creating pages that ranked well at just one search engine due to algorithmic weighting of known and very specific ranking factors.

ClickZ takes a closer look at Google's tougher algorithms for AdWords landing pages. The changes are designed to filter out MFA sites aka "made for AdSense" which are designed to attract traffic for pennies and display AdSense ads that earn the publisher a profit.

The scheme used by the virus writer behind the Sober worms to determine where it will connect on the Internet has been cracked by the Finnish security firm.

It's a common occurrence. SEOs often spend countless hours trying to "break" a search engine's algorithm.

Back in 1997 I did some research in an attempt to reverse-engineer algorithms used by search engines. In that year, the big ones included AltaVista, Webcralwer, Lycos, Infoseek, and a few others.

About 9 months ago I started working on a document describing the technical differences in blogs versus a standard website. I began that doc in order to determine how a search engine like Google might apply a different variant of it's PageRank algorithm to blogs than it does for websites.

To analyze Google results on several Google data centers we have developped a free online tool called Google Data Centers Analysis Tool.