agencies

As a social media agency, we’re very interested in reaching people through conversations on the Internet.

9:00am: Keynote address - FaceOff: Will Agencies Ever “Get” Search? with Gord Hotchkiss, CEO & President, Enquiro Mike Margolin, VP, Interactive Marketing Director, RPA

I suppose to some people promising a beer is like tossing up a "how's it going" in the elevator. But for others, it's nothing to be so flippant about, which is why there needs to be a way to keep track of all the beer owed to people.

The Associated Press, Agence France-Presse, the Press Association, and the Canadian Press are expanding upon earlier deals with Google News, and as part of the latest arrangement, Google News will now host some of their stories on its own site.

I read in the WSJ a couple days ago that agency/client relationships are becoming harder to sustain… not surprising as marketers are under increasing pressure to drive results. In the good old days, clients were happy with increases on brand awareness and preference metrics. But given that the average tenure of CMOs at top-branded companies is only 23 months, there’s an intense pressure to demonstrate results – fast – and often at the expense of the brand and its customers. 

In the past, large organizations have been reluctant to switch over to a new Microsoft operating system due to factors of cost, new training, and the possibility unknown bugs still lurking about in the software. In this case, however, reluctance has given way to outright refusal.

Karri Flatla has given me a good topic for a future article in the business coaching series. She argues that B2B firms should publish their prices on their web site...

Shel Holtz brings us a ditty about an HR blogger named Cheesman who auctioned himself on eBay and snagged $7,000 to promote a company at the upcoming Society of Human Resources Management conference.