adwords

Google announced that its TV advertisers now have access to the new AdWords interface. Users will be able to access the old one for a while, but by the end of the month, they will have no choice but to use the new one. TV advertisers that aren't already familiar with the new interface will want to get acquainted. They can start with the following video:

Google has been messing around with AdWords ads on search results a bit this week. Earlier this week, you may have started noticing that the ads have been pushed into the left, making for results pages feeling a bit more compact. Presumably, the move was to inspire more clicks. The sponsored results are now closer to the organic results, and may be noticed by searchers a little more. The growing adoption of wider screens may also play a role.

Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results. "While it can't predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google's Inside AdWords crew.

Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads. "If you're a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google's Inside AdWords Crew. "If you're not the primary business owner of the locations you're advertising, you can manually enter addresses directly into AdWords."

Google has launched a new version of the AdWords API. The company says this version offers more speed, scale, and flexibility to developers at a lower cost. The AdWords API lets developers build apps that interact with the AdWords platform. With the API, users can:

Google has announced that AdWords advertisers can now import Google Analytics Goals and Transactions into their AdWords accounts to use as conversion actions. This allows users to track campaign return-on-investment (ROI), and optimize their accounts for conversions within the AdWords interface (the new one will soon be widespread). Previously, users would have had to install AdWords Conversion Tracking separately to use the feature, now they can just follow these steps:

Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they've made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

Google has released a new version of AdWords Editor. That of course means that there are some updates that come with it. For one, advertisers can now import CSV files. Users who make changes to their accounts in a spreadsheet or custom application can import their spreadsheet directly into AdWords Editor, then post new or edited items. To import a CSV file: