advertise

While search engine advertising has been a great advertising medium for businesses capable of or interested in marketing their products and services to a national or international audience, the effectiveness of this type of advertising was limited for businesses interested in advertising to a local market until very recently.

Here Brian Williams explains precisely how to advertise effectively, including the single most important thing to understand, why you must understand the benefits your customers seek, the most important element in your advertising, appealing to the reader's self interest, hints for body copy, emphasizing risk reversal, closing the sale, effective testing, and using keyed responses.

We all hate e-mail spam, right?

Advertise your web site and increase the traffic coming in. This will expose your site to more possible customers and will increase your sales. Here are 7 innovative ways to advertise your web site.

Starting and building an online or home business is not an easy task, but it can be done. It takes work, time, commitment and passion. This is not a get rich quick career! You want to start by letting everyone know about you and your business and by building your reputation. Fortunately, there are numerous ways to do this online. They do not cost anything but time!

Free advertising takes a lot of time, but you can make it work for you. Here are some suggestions to help you get started.

I've been publishing ezines for years - and I have seen some pretty awful ezines - no original content, just pushing products of their own, etc. Some have high subscriber numbers - watch out and verify - I tried some and guess what? They often go to safe-lists or some other listings that do NOT qualify as subscribers. Many publishers keep their bounced addresses in their count - another red flag.

Recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. Radio lets you focus your ad dollars on specific groups of customers. You can zero in on important towns and cities. Radio also offers lower prices than other broadcast media.