AdSense

Google announced plans to give AdSense publishers a new way to generate revenue by allowing multiple Google-certified ad networks to compete for display ad space on their sites. This means that AdWords advertisers may end up having to pay more competitively, while AdSense publishers could reap the benefits. What do you think of this idea? Comment here. Google explains the concept in the following video:

Google is updating the default font faces associated with specific AdSense ad formats. The decision to do so is based on findings that different fonts perform better with different formats.

Google recently launched its Facebook Page. Now they have launched one specifically for AdSense. Google refers to this as one-stop shop for up-to-date info. It will be synched with the AdSense blog and Twitter account, and will also contain optimization photos and videos that are found on the AdSense YouTube channel.

YouTube may have just begun implementing its real moneymaker. The world's most popular video site is now essentially offering its own AdSense-style program. That comparison comes straight from the horse's mouth, mind you. Last year, YouTube launched "Promoted Vidoeos." Now they are putting those on watch pages in the "related videos" section.

Google has taken an opportunity to remind North American AdSense publishers that the fastest way to receive payments is through Electronic Funds Transfer (EFT). "We want to get you paid by the fastest means possible," says Elizabeth Ferdon of the AdSense Payments Team.

Google announced today that it is expanding availability of local currency reports to AdSense publishers in Denmark and Norway. Switching to these new reports means that all earnings generated from advertisers paying in other currencies will be converted to the publisher's local currency each day.

In many ways, Google is the company that AdSense built.  It makes sense for Google to extend the advertising solution into new markets, then, and the company's doing exactly that with its fresh AdSense for Mobile Applications beta.

All AdSense publishers should keep up with Google's official AdSense Channel on YouTube, as well as the Inside AdSense Blog (also official). There are helpful tips and other useful information posted to both periodically. As I noticed that the Inside AdSense crew just posted a webinar to the YouTube channel, I thought it might be prudent to point out that they have posted a few other useful videos over the past couple months. 1. AdSense Channels and Reporting Webinar