adcenter

Microsoft's adCenter Analytics has not yet left beta, and it appears that it will not ever do so. The company announced today that the program will be shut down at the end of the year.

Advertisers who use Microsoft adCenter were treated today to some tips on getting ads up faster and improving their performance. Obviously these are essential factors to the success of a campaign.

The Microsoft adCenter team took the holiday break to put some "finishing touches" on some enhancements to the service. These enhancements include:

Microsoft’s adCenter Desktop, currently in beta testing, is about to go public, said Jeremy Lamothe, Search Account Manager for Microsoft Advertiser and Publisher Solutions at the Search Engine Strategies Conference in Chicago. (Coverage of SES Chicago continues at Murdok Videos.  Keep an eye on Murdok for more notes and videos from the event this week.)

Getting support for any product is often a painstaking and time consuming ordeal. There are parts of Microsoft that I have personally had such trouble with.

The economy's crashing, the holidays are coming, and businesses are growing ultra-competitive.  It's time to revisit online marketing campaigns, then, and Microsoft has released some tips on how adCenter users can decide if their bids need to be updated.

Instructions can sometimes be a little overwhelming; what comes with a new cell phone will keep you occupied for about as long as Stephen King's "The Stand."  It never hurts to have some help available, though, and so Microsoft has introduced the adCenter Learning Center.

Microsoft has announced the launch of the adCenter Add-in for Excel 2007. You might want to download the Add-in from here.