Get Clients to Use your Service Again and Again: Two Solutions (Part 2)

Your Online sales copy matters. Did you know that 95% of small businesses fail because their owners don't pay enough attention to staying in touch with their clients with magnetic sales copy? Whether you are a professional speaker, coach, or entrepreneur, every business wants more new and return clients. In part one you learned how to entice potential clients to read your Web service sales messages. In part two you will learn how to market directly to potential. past and current clients through email. Online promotions can be as natural as a telephone conversation. Email Choices to Promote your Service Once a potential client contacts you what do you do? Do you call them and see if there is a fit? Do you email them right back asking them questions to clarify their needs? Do you have a follow up sales message you can tweak to fit an individual's or company's needs? How often do you send this person information to help them remember you? These people contacted you because they were about ready to make a decision about your service. If you deny them access to ongoing information and ways they can benefit from using your service, you miss endless opportunities to build your client base, give your gifts, and enjoy wonderful relationships. Email promotion works! 1. Create email address books in categories. If you are like me, your clients come from different sources. You may send an ezine out, so keep your subscriber list separate. In addition to useful information such as articles and tips, you can announce your services and why they can serve your readers. Keep other lists such as "potential clients" or "customers." 2. Develop a conversational sales message like I did to include questions as to where your potential clients are now, specific outcomes they want and need, questions they have, format and style of your service, and what to expect from it. Since this is email, make it less than a page long. Of course, you will need to put a benefit-driven headline in your email subject line to get people to open it. Success Story: In only one and a half months, my clients grew from seven to 17 through this email promotion campaign. Building the higher stream of income, I was able to let go of several other venues that took more work and yielded less income. 3. Send a different message to each of your email groups with a special message referring to their particular need or want. Be sure you meet all of these people on your different lists via email every few months. This email promotion technique is all-important to service businesses to attract new clients. It works well with present and past clients too, because it illustrates your growth and new services you now offer. My clients learn what I know and also what I am learning. 4.Create and send a targeted ezine regularly. If you are a professional counselor, consultant, coach, speaker, seminar leader, author or other business person, you need to develop and offer one of the most powerful Online marketing tools around--the eNewsletter or ezine. Your ezine's purpose is two-fold: One-it should give your clients and potential product buyers something that benefits them-tips, articles, resources and special offers. Subscribers want information and they love a bargain. Your ezine will offer all former clients, present ones, and potential ones particular how-tos and other useful free information. In turn, your subscribers will become your loyal supporters. Two-Because of your generous sharing with your subscribers, they will support you in turn, by forwarding the ezine to their associates, thereby helping you sign up new subscribers. They will also buy your products, attend your seminars and teleclasses and check out your other services. The more targeted your subscribers, the more chance you have of selling your products and services. These two client-building techniques can not only save you hours of promotion time and dollars, they serve your clients, the reason your offer your service in the first place. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 145 free articles. Email her at Judy@bookcoaching.com.