Amazon.com’s recent announcement reveals a shift in consumer preference. On Christmas Day, Kindle books outsold physical books, marking a significant milestone in e-book popularity. Furthermore, the Kindle reader is crowned as the most gifted product in the company’s impressive lineage.
Kindle Books vs. Physical Books
In the world of online retail, this recent shift highlights the growing acceptance of e-books. The Kindle Store proudly displays a vast catalog of over 390,000 electronic titles, catering to diverse reader tastes.
Kindle: The Most Gifted Item
Jeff Bezos, founder, and CEO of Amazon.com, expressed his gratitude. “We are grateful to our customers for making Kindle the most gifted item ever in our history,” he shared. His sentiments extended to the festive season, “On behalf of Amazon.com employees around the world, we wish everyone happy holidays and happy reading!”
The Kindle’s Market Presence
While Amazon remains tight-lipped about specific Kindle sales numbers, external research provides insight. Forrester Research hinted in October that the Kindle dominates nearly 60% of the U.S. e-reader market. Trailing behind is the Sony Reader with an estimated 35% market share.
Amazon’s Record-Breaking Holiday Season
The holiday spirit seemed to be in Amazon’s favor. December 14 stood out as the peak day, with global customer orders exceeding 9.5 million items. This staggering number translates to a record 110 items per second.
A Look at Amazon’s 2009 Global Holiday Facts:
- Shipping Across the Globe: Amazon’s outreach was vast, covering over 178 countries during the festive season.
- Remarkable Deliveries: A particularly notable shipment, the EMU Australia Toddler Boot, found its way to a remote destination: Atqasuk, Alaska.
- Shipping Volumes: Amazon’s worldwide fulfillment network was busy, shipping over 7 million units on its peak day.
- Supporting Military Addresses: Over 200,000 units reached APO/FPO addresses, showcasing Amazon’s commitment to delivering everywhere.
- Timely Deliveries: Proving their efficiency, Amazon successfully shipped over 99% of orders to meet global holiday deadlines.
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