NBC is introducing a new social media game aimed at promoting the network’s series “Chuck” by getting fans to spread the word about the program on social networking sites.
The game called “Mission: Chuck Me Out” allows fans to use Facebook, Twitter and MySpace or the Chuck Me Out website to talk about the show.
Users can earn points by becoming fans of the show on the Chuck Facebook Fan Page, by Tweeting about the program or by getting friends to watch episodes on NBC.com
The game runs from today through March 8, 2010. The fan with the most points at the end of the game will have their photo appear in an episode of Chuck. Other prizes include a second season DVD of the series autographed by the title star Zachary Levi.
“The fans of ‘Chuck’ have been incredibly passionate and supportive of the show. We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives,” said Adam Stotsky, President, NBC Entertainment Marketing.
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