Several of Hayden Panettiere’s favorite garments will go on sale on Zude in support of the Save The Whales Again foundation.
Site creation toolkit and host Zude picked up a little Earth Day buzz from Heroes star Panettiere. Her Zude profile will host sales of her clothes beginning April 28th. Social commerce marketplace provider Shopit said it will provide the e-commerce function for the promotion:
A sizeable selection of Hayden’s wardrobe—from designer dresses to everyday t-shirts and active wear—will be available for purchase starting April 28, 2008. Recent items for sale on ‘Panettiere Closet’ have included: an Alice + Olivia pleated black & white silk dress with the Hale Bob black bowtie shoes Hayden wore to the premiere of Milo Ventimiglia’s It’s a Mall World; a Dooney & Bourke handbag; and a Vera Wang Lavender Label pleated white dress.
“Now that we are giving fans the ability to open their own ‘Panettiere Closet’ we can raise a lot more money to help the whales,†Panettiere commented. “When I was on that surfboard in Japan, floating so close to the pilot whales and dolphins, they were the most graceful animals, like big swimming teddy bears. We were powerless to stop the hunting that day, but with the help of my fans, we can do more, build greater awareness, and fund bigger protests and activities to stop this slaughter.â€
The promotion will offer users of Shopit’s widgets the opportunity to sell Panettiere’s threads on their sites through those same widgets. We would suggest a nice way to boost this effort would be for the star to update her blogging on the Save The Whales Again page. Her last entry was on January 15th. Someone please, save the cheerleader’s blog!
