I would like to talk about your most important marketing asset of all.
Sorry, but it has nothing to do with the Internet. You cannot buy it for any price either. This is exactly why it is so expensive, even rare. It ranks above money, marketing genius and a fantastic product. All successful marketers must have it without exception. It is called perseverance! Yes, the ‘don,t give up’ attitude.
The Network Marketing industry is littered with stories of people who quit too early. You may even see companies that do what I call ‘negative marketing’ by referring to the fact that 95% of people fail in this industry.
Wow! This is no welcome mat for someone who is considering joining a Network Marketing company. But wait a minute. Did you check the latest stats from the Social Security department? If you look at the number of people in the US who are making over $50,000 per year the stats are not very different. Does this mean that the whole US economic system is a failure?
There is the so called 20-80 rule which says that 20% of the people does 80% of the work. This is true of churches, your work place, schools. It appears to be a law. It is also true that 20% of the people control 80% of the wealth.
What I am saying here is that the Network Marketing industry is just a reflection of the society in general. The question you must ask yourself is “Am I a 20 percenter or an 80 percenter?” I wish you the best of luck trying to change this rule. The fact is that over the past 40 years in the US, the Network Marketing industry has made more millionaires than all other entrepreneurial ventures combined. Now how does that go for 95% failure?
Those who make the big bucks in Network Marketing are the ones who persevered! Yes, perseverance is more valuable than talent. Whatever legitimate home-based business you chose to do, you will do well if you JUST DON’T GIVE UP!
Perseverance is closely tied to how big your “why” is. In other words why do you want a home business? There is a sowing and reaping principle here. Like the Bible said ‘Whatsoever a man soweth that shall he also reap’. This is a physical law as well as a spiritual law.
If you have a big “why” the “how” will come naturally.
For me I want a financially more secure future for my two sets of twins. They are 4 and 5 yrs old – yes just a year apart! Right now my wife works as a supervisor at a Department store and I am at home with the kids. I want my business to grow fast so that I may able to ask my wife to stop working. (As though I would have to suggest this -she can’t wait).
We are also planning on home schooling so this becomes even more urgent. This is why I am at my computer 16 hours per day -testing ads, writing, researching -as I am doing now – so that I can have the freedom later on.
The question is what do YOU want and how badly? God made us in such a way that we normally get what we think we “must” have not just what we “want”. You may wish for more money, for the creditors to stop calling, for a nice car, for a home in the country side – but do you “must” have it?
The reality is that quite ordinary people with extraordinary”must-have-it attitudes” are making six-figure incomes online. If you don’t believe this you have already lost the battle before you even started. To do well making money online YOU MUST BELIEVE THAT IT IS POSSIBLE TO DO SO.
Read any success story and without fail they experienced the same setbacks like every other person, sometimes greater, but they persevered because their “WHYS” were BIG.
Before you attempt this online business thing take a moment to review your ‘why’ because if it is not big enough neither would be your success.
Ray Edwards is the author of “77 Ways To Skyrocket Your Website’s Conversion” and “The No-Click Traffic Sertect” Learn how to drive targeted traffic to your site and convert them into buyers in the quickest time. Visit http://www.raydal.com.
