As part of the Big Apple’s marketing ventures, the city will support a new website dedicated to selling its official merchandise; you gotta problem with that?
By the time summer rolls around in 2006, New York City should be rolling out an updated version of its CityStore website. UPI reported the City will greatly expand the number of items available from the few on sale now.
Along with promoting the virtues of New York to global visitors to its website, it gives the City the chance to let those visitors bring home a piece of the Big Apple, too. Counterfeiters profit from knocking off copies of official items, a practice New York would like to see stopped.
“The city wants to offer customers from Beijing to Brooklyn the chance to buy officially licensed merchandise on the Web,” Lloyd Haymes, VP in the city’s marketing department, said in the report. Counterfeiters profit from knocking off copies of official items, a practice New York would like to see stopped.
All that has to be decided now is who will do the site redesign. Numerous interactive development firms reside in New York, and it seems likely the City would choose someone local to perform this job.
Maybe whoever gets the contract can make the new site compatible with Firefox. Because right now, the existing site doesn’t look all that great in FF 1.5, let alone Opera.
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David Utter is a staff writer for murdok covering technology and business.
