You can’t BS a BSer they say, which is why I’m here, to translate Yahoo’s double press release about their new partnership with High Tech Computer (HTC) to distribute Yahoo Go for Mobile 2.0 to a number of Microsoft Windows Mobile powered devices.
But first, Yahoo, HTC, and Microsoft want you to know how much they rock for doing this, and Legal wants to be clear that any product names used in the press releases are protected by United States intellectual property law. None of them, apparently, have read my rant about press release writing.
So here’s what’s going on, told to you as I translate on the fly the press release-ese:
Yahoo has a gamma version of Yahoo! Go for Mobile 2.0 available on Windows Mobile powered devices, a step that will change mobile Internet forever and ever, amen.
The following numbers are tricky, so please pay attention: It’s available on 75 Windows Mobile devices, 175 different mobile phone models, 100 of which are now in production.
“Consumers have been clamoring for us to bring Yahoo! Go 2.0 to Windows Mobile devices since we launched the service less than two months ago,” exaggerated Marco Boerries, senior vice president of connected life, Yahoo!, who continue on for a while about the millions of people and devices in abject destitution without it, and how Yahoo has FINALLY brought “the open Internet to the mobile phone” for the first time ever.
John O’Rourke, general manager, Microsoft Corp. reiterates how exciting all of this is, and mentions that news, email, and photo sharing are now available on the go, accessible super fast by the power of Grey Skull.
The most important partner in this is HTC, the most amazing, stupendous, electrifying provider of Windows Mobile™-based smart devices there is. HTC’s devices will come preloaded with Yahoo! Go for Mobile 2.0, Yahoo Mail, and Yahoo oneSearch®, the combination of which acts as a kind of personal genie granting all of your wishes instantly.
Peter Chou, chief executive officer of HTC wants you to know he’s working for you and for you only, keeping your friends from dumping you because you’re too busy to hang out with them anymore. “With high resolution displays and breakthrough designs,” he says, HTC’s products are the ideal platform for Yahoo! Go 2.0,” and they’re really, really happy about it, times infinity plus one.
In addition to the aforementioned ecstasy, Yahoo! Go 2.0 for Windows Mobile offers other things sure to make your head explode into a million tiny bits like a Flickr Widget, a Local & Maps widget, and don’t forget the News, Sports, Entertainment, Weather, and finance widgets streaming news via RSS.
